THE FACES × KRONOS Sathorn — Wellness Partnership Proposal
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Partnership proposal · Bangkok · November 2026

Beyond Wellness.
Building experiences worldwide.

A proposal prepared for KRONOS Office Building: bringing THE FACES, a Bali wellness and ritual spa brand, to Sathorn CBD as its first urban flagship outside Bali.

2013Brand growing in Bali since
4Locations in Ubud and Sanur
5Elements behind every ritual
4Flexible partnership models
The proposal in one minute

What we are suggesting, in four points.

01

A premium wellness amenity

A THE FACES ritual spa inside KRONOS: a reason for tenants to choose, and stay in, the building.

02

Designed for the CBD

Short, high-quality rituals around meetings, deeper rituals after work, and programmes for tenant companies.

03

A flexible partnership

Joint venture, property partnership, co-investment or turnkey development with our management.

04

A clear next step

An online meeting, then a tailored concept and business plan for the specific space at KRONOS.

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01 · Who we are

A wellness brand built by its founders.

THE FACES was founded by Anna and Evgenii Dubinin. The founders have spent more than two decades creating and operating beauty and wellness concepts in Europe and Asia. Since 2013 the brand has been growing in Bali, with its own signature rituals, design-led interiors and trained teams.

20+Years of founders’ experience
2Operating salons
≈ 540Guests / month per salon
Anna DubininaCo-founder · Concept, brand, rituals and marketing
Evgenii DubininCo-founder · Development, construction and operations
Team & credentials

The people behind THE FACES.

A&E

Anna & Evgenii Dubinin

Founders · Brand, rituals, development and operations

AD

Anastasia Del Bosque

Creative Digital Director · Business development, website and digital platforms, advertising campaigns, branding, content and AI automation

02 · Philosophy

Five elements. One ritual.

Every space, menu and treatment at THE FACES is built around five elements. The guest does not simply book a massage: they go through a complete ritual of renewal, with its own scent, music, light and pace.

01

Earth

Grounding, stability and deep recovery.

02

Water

Flow, cleansing and renewal.

03

Air

Lightness, breath and clarity.

04

Fire

Energy, inner strength and transformation.

05

Love

Care, connection and inner harmony.

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03 · Signature experiences

What guests come to THE FACES for.

Our menu combines Balinese traditions with modern beauty techniques. These are the formats that would form the core of a Bangkok menu. Images: design concepts of THE FACES spaces.

Signature

Simultaneous foot + face ritual

Two therapists work at the same time: a foot ritual and a facial in one slot. A format that saves time for busy guests.

Head & mind

Vegan Head Spa

Scalp care, head massage and water rituals for deep relaxation and a reset of the nervous system.

Face

Sculpting facial massage

Myofascial and sculpting techniques for a visible lifting effect and fresh skin, without injections.

Water

Water therapies

Rituals built around warm water, steam and botanicals, inspired by Balinese bathing traditions.

Body

Ayurvedic & full-body rituals

Longer rituals with warm oils and stones, individually or for couples.

Hospitality

Tea, rest and service

Every visit starts and ends in a calm lounge with tea: the service standard of a five-star hotel.

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04 · What we do

From the first idea to daily operations.

For partners, THE FACES can take on the full cycle: concept, architecture and interiors, turnkey development, spa operations, commercial optimisation and the brand experience.

01

Concept

Positioning, signature rituals and a spa menu for the location.

02

Design

Interior concept, guest journey, materials and lighting.

03

Build

Fit-out supervision, equipment and technical standards.

04

Launch

Hiring, training, opening campaign and booking systems.

05

Operate

Management, quality control and monthly reporting.

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05 · Portfolio

Our projects in Bali.

Operating and developing projects, each at a different stage, all designed and run by THE FACES. Click a project to open its page.

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06 · Why KRONOS × THE FACES

A natural fit for “The Manhattan on Sathorn”.

KRONOS offers a premium address and a work–life balance positioning. THE FACES offers a premium wellness experience. Together they create something no other Grade A tower in Sathorn has.

Photos: KRONOS Office Building, “The Premier Leasing Opportunity 2026”.

KRONOS today

  • Grade A Luxury tower at 46 North Sathorn Road, completed in 2021
  • 22,481 m² of lettable area across 29 storeys; floor plates of 1,149–1,271 m²
  • Ceilings from 3.0 m, and up to 5.5 m on select floors
  • “Health First”: UV-C sterilisation and PM2.5 air purification
  • 8 passenger lifts, 321 parking spaces, EV charging and a shuttle van service
  • 10-minute walk to MRT Silom, MRT Lumpini and BTS Sala Daeng
  • LEED Gold certified · “Best Luxury Office Development”, Dot Property Southeast Asia Awards 2023
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What THE FACES adds

  • A premium wellness amenity that differentiates KRONOS from other Grade A towers
  • Daily visitors to the retail podium: before work, at lunch and after work
  • Healthy-workplace value that matches the building’s LEED positioning
  • A corporate wellness programme for tenants and their teams
  • An international concept that is new to Bangkok
  • Brand, team and daily operations run by THE FACES

What your brochure tells us, and how THE FACES answers

“Health First”From healthy air to a healthy day

KRONOS already invests in clean air. THE FACES turns wellness into a visible, daily service that tenants can feel.

Up to 5.5 m volumesA landmark ritual lounge

High-ceiling space is ideal for a dramatic spa lounge that becomes a signature place of the building.

Leasing opportunity 2026A reason to choose KRONOS

A premium wellness amenity strengthens every leasing conversation with new and existing tenants.

Shuttle, parking, transitOpen to the whole district

Easy access means the spa can also serve Sathorn professionals, residents and hotel guests, not only tenants.

Heritage-inspired designTradition meets modern performance

Our rituals, rooted in Balinese tradition, match the timeless, heritage-inspired character of KRONOS.

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For KRONOS

  • Stronger leasing argument
  • Tenant satisfaction and retention
  • More footfall on the podium
  • A share in the spa’s results, depending on the model

For tenants

  • Wellness a lift ride away
  • Team benefits and HR programmes
  • A place to host clients and executives

For THE FACES

  • A first urban flagship outside Bali
  • A strong partner and a prestigious address
  • A base for growth in Thailand

Building information comes from the KRONOS brochure “The Premier Leasing Opportunity 2026” and public sources.

07 · The concept for KRONOS

THE FACES Sathorn
Urban Ritual Spa

A Five Elements spa designed for the rhythm of the CBD: quick, high-quality rituals between meetings, and deeper rituals after work. Calm, natural materials and Balinese hospitality in the middle of Bangkok’s business district.

Who it is for

KRONOS tenantsSathorn and Silom professionalsVisiting executivesHR and corporate teamsNearby residentsHotel guests in the area

A day at THE FACES Sathorn

07:30Before work

Head spa and an energising facial to start the day.

12:00Lunch break

30–45 minute express rituals, including foot + face at the same time.

18:00After work

Signature Five Elements rituals of 60–120 minutes.

WeekendNeighbourhood

Couples and long-format rituals for residents and visitors.

Proposed menu structure

Spaces we would plan

Welcome & retailReception, tea bar and THE FACES products.
Foot + face loungeOpen ritual lounge for the simultaneous format.
Treatment roomsPrivate rooms for face and full-body rituals.
Head spa roomSpecial basins for scalp and water rituals.
Couples / VIP suitePrivate suite for two, with shower.
Relaxation & changingQuiet lounge, lockers and showers.

Compact format

For a smaller unit: express rituals, foot + face lounge and a few treatment rooms. Focus on tenants and the lunch-time flow.

Flagship format

For a larger space: the full menu, a couples suite, head spa and a lounge that can host tenant events and wellness days.

The final layout, size and menu will be defined after we receive the floor plans and technical data of the available space.

08 · For KRONOS tenants

A corporate wellness programme inside the building.

An extra service KRONOS can offer its tenants. THE FACES runs it; KRONOS gains a stronger, more caring workplace offer.

Teams

Team Reset

Ritual packages that companies buy for their employees as a benefit or a reward.

Leaders

Executive Care

Priority booking and private rituals for managers and visiting executives.

Community

Wellness Days

Breathwork, express rituals and talks on wellbeing, held for tenant companies in the building.

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09 · Partnership models

Flexible models. One shared goal.

We do not insist on one financial structure. Depending on what KRONOS would like to contribute, we can combine space, capital, management and co-investment.

ModelKRONOS contributesTHE FACES contributesHow it worksBest when
Joint ventureShared companySpace, capital or bothBrand, concept, team, managementA joint company owns the spa. Shares are agreed in negotiation.KRONOS wants a long-term stake in the business
Property partnershipSpace-basedThe space, possibly fit-outInvestment in the concept, launch and operationsKRONOS receives a share of revenue or profit instead of, or in addition to, a fixed rent.The aim is to activate a space and share the upside
Investment partnershipCo-investmentFinancing of the projectBrand, business model, team and managementThe partner finances; THE FACES builds and runs the spa; profit is shared as agreed.KRONOS or its investors want a financial return
Turnkey & managementService-basedSpace and investmentDesign, launch and long-term operationTHE FACES delivers the spa under KRONOS ownership and manages it for a fee.KRONOS wants full ownership with expert operation

What KRONOS can bring

Space in the buildingCapital or fit-outLocal market knowledgeAccess to tenantsMarketing to the community

What THE FACES brings

Brand and conceptSignature ritualsDesign and launchTraining and standardsTeam and daily operationsMonthly reporting
10 · How we would work together

From concept to opening, step by step.

1

Introductory meeting

An online call to understand KRONOS, the space and your vision.

2

Site & brief

Floor plans, available area, technical data and tenant profile.

3

Concept & business plan

A tailored concept, layout and financial model for KRONOS.

4

Agreement

The partnership model is chosen and set out in writing.

5

Design & fit-out

Interior design, construction and equipment.

6

Launch & operation

Team, opening campaign for tenants and daily management.

To prepare a tailored concept, we would need

  • Floor plans and size of the available space
  • Location in the building (podium, lobby level or upper floor)
  • Technical data: water supply, drainage, ventilation, power
  • Commercial terms KRONOS has in mind
  • Number and profile of tenants and daily visitors

What KRONOS receives from us

  • A concept and positioning for THE FACES Sathorn
  • A preliminary layout of the space
  • A menu and a tenant programme
  • A business plan for the chosen partnership model
  • A launch and marketing plan
11 · Questions

Questions you may have.

Who would run the spa day to day?

THE FACES. We bring the brand, standards, menu, training and management, and we report regularly to KRONOS, whatever partnership model is chosen.

Who hires and trains the team?

THE FACES recruits and trains the team to our standards and rituals, combining experienced therapists from our Bali team with local hires in Bangkok.

Can the spa be open to the public, not only to tenants?

Yes. We would recommend serving tenants first, with special programmes, while also welcoming CBD professionals, residents and visitors.

Does KRONOS need to invest money?

Not necessarily. In a property partnership KRONOS can contribute the space and share in the results. Other models involve capital. We choose the structure together.

How large should the space be?

It depends on the format. A compact spa focuses on express rituals; a flagship includes the full menu and a couples suite. We will recommend a size once we see the floor plans.

Can we meet in person?

Yes. Our team is based in Bali. We suggest starting online and meeting in Bangkok as discussions progress.

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Next step

Let’s build it together.

We would be glad to arrange an introductory online meeting to learn more about KRONOS, your vision for the property and the space available.

Learn more: thefacespeace.com · thefacesspa.com · @thefacesbali · Hotel spa & development

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